English
DOI:
https://doi.org/10.61911/income.v2i1.26Kata Kunci:
purchase intention, bibliometric analysis, e-commerceAbstrak
Penelitian ini bertujuan untuk melakukan analisis bibliometrik mengenai niat beli di e-commerce yang diterbitkan pada tahun 2001 sampai 2022. Studi ini menunjukkan tren publikasi dengan memanfaatkan pemetaan ilmiah dan menganalisis kinerja publikasi. Studi ini juga mengidentifikasi kontribusi penulis, jurnal, negara, dan artikel dengan menggunakan analisis bibliometrik. Beberapa negara telah memberikan kontribusi pada publikasi dengan topik niat beli di e-commerce. Negara China dan Amerika Serikat memiliki kontribusi terbesar dalam publikasi ilmiah di seluruh dunia. Selain itu, "The Journal of retailing and consumer services" menerbitkan artikel terbanyak di bidang ini. Menurut analisis kutipan penulis artikel, Gefen D., Karahanna. E, Straub D.W. memiliki jumlah kutipan sebanyak 5.315. Hasil lain dari analisis bibliometrik ini menemukan bahwa beberapa kata kunci memiliki simpul besar yang terkait dengan frekuensi kemunculannya dan mewakili informasi tentang hubungan antara kata kunci yang sering muncul. Visualisasi tren publikasi juga disajikan untuk menjadi referensi dan panduan bagi peneliti dalam studi masa depan.
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