Bibliometric Analysis of Customers’ Purchase Intention in e-commerce
DOI:
https://doi.org/10.61911/income.v2i1.26Keywords:
purchase intention, bibliometric analysis, e-commerceAbstract
This study aims to conduct a bibliometric analysis of purchase intentions in e-commerce published in 2001 to 2022. This study shows publication trends by utilizing scientific mapping and analyzing publication performance. This study also identified the contributions of authors, journals, countries, and articles using bibliometric analysis. Several countries have contributed to publications of purchase intention in e-commerce. China and the United States have the largest contribution in scientific publications around the world. In addition, "The Journal of retailing and customer services" published the most articles in this field. According to the citation analysis of the author, Gefen D., Karahanna. E, Straub D.W. has a total of 5,315 citations. Another result found that some keywords have large nodes related to their frequency of occurrence and represent information about the relationship between keywords. A visualization of publication trends is presented to serve as a reference and guidance for researchers in future studies.
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